Always popular, lipstick has expanded over the years and now encompasses lip gloss, lip liner and lip balm. Many advances in lipstick technology have seen additional ingredients including Vitamin C and Aloe Vera, to name but two, added to provide moisturising lipsticks designed to be easier to apply and stay on longer.

Many economists even talk about a "lipstick effect" developing in recessions as women, still looking to treat themselves despite tightening budgets, turn to lipstick. Revlons launch, to make the most of this effect, during the 1934 recession saw it grow into a multi million dollar company within 6 years.

 

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